Background and aim: The main objective of the present study is to draw a scientific map of audiovisual sports media based on scientific articles indexed in the Web of Science database during the years 2016-2023.

Materials and methods: The present research is an applied study which uses scientometric techniques and indicators. The statistical population of this study includes all articles published in the Web of Science database in the 8-year period from 2016 to 2023 in the field of audiovisual sports media. Independent t-test was used to determine significance or non-significance, and VOS viewer software was used to draw a map of co-authorship of organizations, a map of country density, as well as word cooccurrence.

Findings: The results showed that from 2016 to 2023, the number of studies conducted in the field of audiovisual sports media has relatively increased. The largest share of articles published in the field of audiovisual sports media belongs to Lecture Notes in Computer Science, which has published 5 studies. Japan has the largest share of articles produced in the field of visual sports media compared to other countries by a large margin, with 238 articles and participation in 26 percent of the published articles. Words such as "classification", "audio", and "perception" were the most frequent in the field of visual sports media. Words such as "Sport" and "Social media" have the highest frequency and repetition in the titles and abstracts of published articles in the field of visual sports media.

Conclusion: Given their educational and informative role, sports media can contribute to the development of sports in countries by raising awareness, providing information, training, and guidance.